Times Foundation is the pioneer for a clean environment. With its tree plantation, clean water, pollution and sustainable energy drives, Times Foundation partners with corporates, NGOs, resident welfare associations and other concerned associations to keep the population environment wise. These initiatives, include the public within its fold, thereby, increasingly garnering a mass affinity towards the cause. Times Foundation has conducted awareness campaigns and mastered plantation programs in schools, organized film screenings pertaining to climate change and pioneered signature campaigns to spread the message of climate change.
Times Foundation along with Aakar Charitable Trust: Check Dam Project-
From its inception, Times Foundation is the front runner for the causes which are most relevant for society at large. Apart from other causes, TF works on issues related to environment especially Water Conservation and Air Pollution. Various studies and researches have revealed that we will face very serious water crisis in future. On the instruction of our Chairman, Smt. Indu Jain, I visited some areas in Rajasthan which are mostly dry throughout the year and people who stay here, always struggle for water. I talked to the villagers/farmers about their challenges related to water scarcity and how badly it is affecting their lives and updated the same to TF management. After this and with the inspiration from Chairman, Smt Indu Jain, we started the check dam construction in the area and it made drastic change in the lives of the villagers and changed the farming scenario completely.
Benefits of Check-Dam:
Due to Check-Dams constructed by TF, hundreds of farmers and their families who are living across the project areas got benefited. Earlier in a year, they generally harvest one main crop, either rabi or kharif. This was happening because of non-availability of water for irrigation. Now they harvest two main crops, Rabi and Kharif and one additional crop may be seasonal vegetables. This is because of plenty of water available for irrigation and other works. Due to check-dams the ground water level has come up drastically. This has impacted their lives so much in positive tune and also given them financial as well as social strength.
The event Agricultural Air Pollution - Non - Agricultural Air Pollution was conducted on 5th October 2018 at Constitutional Club of India,
Rafi Marg, New Delhi, (Deputy Speaker Hall). The areas covered were Agricultural Air pollution, Non-Agricultural Air Pollution & Way forward.
To address the problem and come up with innovative solutions, the Times Foundation, in collaboration with Ekta Foundation and Action Aid, organised a 12th collective social responsibility forum on Friday.
Panelists from the government and non-profit organisations took part to come up with a solution to provide sustainable methods for the farmers and put an end to stubble burning, which contributes to the rising pollution levels.
Rajarshi Bhattacharjee, National Head- Health & Wellness, Times Foundation, expressed the foundation's continuous intervention in various causes of environment and felt deep concerns about rising level of PM2.5 and PM10 in the air around us. He also appealed to the society to participate in tackling the problem.
The forum was supported by corporate partners like Sonalika, International Tracktors Limited along with their knowledge partner International Maize and Wheat Improvement Center (CIMMYT).
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Times Foundation, in association with NGO Rayat Shantidut Sanstha, organized Tree Plantation Drive at Pune to uphold and protect our environment. In order to create deeper awareness among the general public and involve a larger audience to support the cause directly, a tourist location (Khadakwasla Dam) was identified for the programme. About thousand saplings were planted through this initiative. From local residents to police officials, everyone took part in the initiative. Inspector General of Police Mr. Vithal Jadhav was present as Chief Guest to grace the occasion. He highly appreciated this grass-root level programme and also provided assurance to support future initiatives of Times Foundation. At the end of the programme, study materials were also distributed among school children to encourage learning and stress the importance of education.
As part of the World Environment Day celebrations, Times Foundation in collaboration with Khel India organized a marathon titled “Revive Bengaluru - Marathon for Greener City” on 4th June, 2017 (Sunday). The participants of the marathon spread the message on bringing back the greenery of old Bengaluru. The run was open to people aged 13 years and above. We had the elderly and the young group participating in the run, showing their solidarity by spreading across the message of revive Bengaluru-for a green city. The event was organized on 4th June 2017 at 6 am with the flag off at 630 am, at Play Mania, Bellandur. We also had 14 of our employees from the Bennett Touch taking part in the marathon and supporting the cause.
The Times Foundation in collaboration with the Ambuja Cement Foundation organized a one day workshop on co creating water positive communities. The participation in the workshop was by one hundred and fifty delegates both from corporate CSR and NGOs. The main objectives of the workshop were strengthening partnerships for sustainability of drinking water programs, participatory program design for water harvesting initiatives and building capacities for water conservation. All the participants took interest in the aims of the initiative and cooperated in meeting them.
Times Foundation, in the recent times has taken a lead to protect environment and sustain its own identity for future generation. The organization recently initiated a waterfall cleanup campaign on the occasion of Gandhi Jayanti, that is the second of October, 2016 in collaboration with Environment life, NSS unit of Mumbai University, Wellness club and star express. The Times foundation is the first in India to organize this kind of campaign to clean the waterfalls and its surrounding area with core objective to make people aware about their responsibility to maintain natural beauty of waterfalls and keep it safe for all, including animals. In this noble step, Maharashtra Times was the media partner supporting the organization to publicize the campaign through an article. Radio Mirchi also announced widely to make people conscious to maintain natural resources. It also led us to increase the participation of people in the campaign. For the campaign, we selected well known waterfalls from six locations around Mumbai suburban (Neral-Anandwadi, Jummapatti, Tapalwadi, Khopoli-Zenith, Vasai-Chinchoti and navi Mumbai Kharghar - Pandavkada). Many times, during the tourist season, people spoil such spots by disposing hazardous garbage irresponsibly. A number of 250 volunteers including NCC students participated in the campaign. We took the step to collect about 45 bags of garbage. With the help of this campaign we managed to restore the natural beauty of the waterfalls. The organization plans to clean up other tourist spots in a similar manner. The Times of India (Navi Mumbai Edition) has featured the above campaign.
The Times Foundation with the collaboration of St. Joseph’s Indian high School undertook the event ‘Stop Pollute’ Cycling for a Pollution-free Environment. The event was organized on Saturday, 20th Aug 2016 at St. Joseph’s Indian High School, Bangalore with the support of Decathlon Whitefield and Vasavi Hospitals. The ‘Stop Pollute’ event had young students spreading the message across to the general public by cycling with the purpose of creating awareness on Environment.
The 7 km ride on the busy roads of Bangalore main passing through Cubbon Park Metro Station, Manipal Centre, MG Road Metro Station and Anil Kumble Circle before returning to the grounds, had 450 student cyclists and volunteers from SJIHS School along with Times Cycle club, GoGreen, Decathlon and Vasavi Hospitals who were part of the event.
Awareness drive was undertaken for the students to make them conscious about the environment. Mrs. Nisha Millet, India's Olympic level swimmer from Bangalore flagged the cycling event. Support partners, Decathlon White field provided 450 Souvenirs (pet bottle) to the students and Vasavi hospitals came forward by sponsoring the goody bags and supported with first aid kit, doctors & ambulance in case of any emergency.
Times Foundation supported the Self Employed Women’s Association in Ahmedabad by launching an awareness campaign on e-waste recycling by women through Happy Streets. This initiative encourages e-waste recycling thus contributing to climate change mitigation and ensures sustainable livelihoods to the women who undertake waste recycling. The message of e-waste management was conveyed through street plays and pamphlets. Bins were put up for collection of e-waste .
In an awareness session conducted by the Times foundation with the collaboration of Go Green representative the rules of riding and the need to protect environment was emphasized. Over 450 youth participated in the event. Along with other measures, the importance of cycling was explained to the youngsters during the course of the event.